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Think. Feel. Do – Understanding the New Basics of Marketing
Lately, it seems like everyone is talking about the Digital Age and what it means for today’s marketers. An article published in a recent issue of the Harvard Business Review* explores this issue,...
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Welcome Emails Work – Period
You’re missing a HUMONGOUS opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email. Welcome emails generate some of the highest open and...
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Do White Papers Still Matter?
Content Marketing Institute recently published a great article about the value of white papers as a critical component of a content marketing program. We couldn’t agree more. Here’s why… Why White...
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Johnson Direct Moves Milwaukee-area Office
The JD headquarters is moving! Autumn colors and cool temps aren’t the only big changes October is bringing – Johnson Direct is relocating to our new company headquarters at 250 Bishops Way, Suite...
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Eliminate Web Design Disputes with Wireframes
When you begin a website design and development project, it’s very tempting to begin with design concepts. Everyone loves to be involved in the look and feel of a brand new website. But beware…hitting...
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Badger Meter BEACON Product Launch Wins 2014 MarCom Gold Award
2014 MarCom Gold Award Winner: The BEACON® Advanced Metering Analytics Product Launch How did this 3D mailer play a role in earning Badger Meter this prestigious award (not to mention generating sales...
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TOP 5 TIPS: DIRECT MAIL CHECKLIST FOR 2015
Direct mail as an effective medium has been declared dead more times than Brett Favre retired from professional football. Yes, advertising mail volume has decreased. Around 85 billion pieces are sent...
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Happy Holidays from your friends at JD!
Each and every day, we feel so grateful to have the opportunity to work with clients and partners like you. The holidays give us a chance to express our gratitude… Choose from 3 special video messages,...
View ArticleNEW YEAR, NEW LOGO, NEW ADDRESS!
HAPPY NEW YEAR! We’re ringing in the new year by sharing a little secret with our clients and friends. Johnson Direct will officially relaunch our brand identity within the weeks to come. Our new name...
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